How Big is this Business?

The garment decoration industry is BIG. In 2007 the total revenue for this industry was $43.9 billion in the U.S. alone! And it’s growing! The garment decoration industry grew 6.1% in 2005 and 5.4% in 2006. This big industry has been incredibly profitable. In 2007, more than 97% of garment decoration businesses reported profits. The digital printing revolution is expected to increase those numbers. Currently, direct-to-garment printing accounts for 1% of this huge industry, and that number is expected to jump to 10%, or $12.8 billion, by 2010. The authors spared no effort to detail how readers can take advantage of this opportunity. Two thirds of the book is devoted to sales and marketing to show the readers how to generate business for digitally printed garments.

Decorated Apparel Industry Growth by Revenue Channels
(in Billion $)