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How Digital Apparel Printing is
going to change the game:
We all know the decorative apparel
industry is big: $44 billion in the US alone. But it's about
to get bigger. Currently, direct-to-garment printing accounts
for 1% of the decorated apparel industry, and that number
is expected to jump to 10% by 2010. That is $4 billion worth
of business. Direct to garment printers will open up a whole
new market for screen printers and embroiders: from expediting
product development, to short runs, to full color graphics
on a single piece of garment.
If
you are a Screen Printer:
You will no longer have to contract
out, or even turn down profitable small jobs. Benefits of
Direct-to-Garment Printing:
- Take on profitable small jobs
- No screen preparation or messy clean
up
- Print on 100% cotton and other garments
- Environmentally friendly water-based
inks
- Digitally prints millions of colors
in just one pass
- Print sample shirts for larger jobs
- Print on light or dark colored garments
If
you are an Embroiderer:
- More and more customers are asking
for printed shirts from Embroiderers
- A definite trend to mix embroidery
with printing (Mixed Media Decoration)
- Unlike screen printing, direct-to-garment
is a compatible process with embroidery
- You already know the software (Corel
Draw or PhotoShop)
- More profitable than embroidery
- Direct printing market is growing,
while embroidery market is stagnating.
The T-shirt Revolution: Building
Your Business Using a Digital Apparel Printer shows
screen printers and embroiders how the game is changing
in the decorated apparel industry. The book’s heavy
emphasis on sales and marketing of direct printed garments
will help current garment decorators re-tune their business
model to take advantage of the new technology.
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See Amazon Reader Comments
below. Buy at
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I've been a screen
printer for years and was looking for a way
to meet smaller orders. It answered all my questions
and gave solid information about digital printing.
Definitely recommend for screen printers looking
to expand their business to digital printing.
Tarah
I got into garment
decorating years ago with embroidery. More and
more of my customers have wanted shirts that
are embroidered AND printed. I've had to field
out this work to other people, and it takes
away from my profits. So I decided to get into
printing myself. I had no idea where to start
so I started researching. This book was the
end-all, go-to book for my research. It told
me everything I needed to know.
M. Shaw
As an experienced screenprinter,
I NEEDED this book to get me into the profitable
digital printing market…. information
on marketing and selling was helpful for even
me, who has had a business for years.
VGuz13"V"
This book has all the
info you need to make a business out of selling
printed tshirts. I have been a screen printer
for 10 years and this book is the real deal.
Eric Stovel
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